Born to break
the rules.
Two safe careers, one obsession, and a city that rewards people who move fast.
Unorthodox. Unexpected. Uncompromising.
Maveroc began in April 2021 with a sketchbook, a loupe and a question: why does fine jewellery still behave like it is 1985? Eighteen months later, in October 2022, the first drop went live in Dubai. We have not slowed down since.
Rita Chraibi
Morocco first, then business school in France, then Mexico, Peru and finally Dubai. Consulting, then tech at Google. In 2012 she trained as a GIA-certified gemologist and stopped pretending jewellery was a hobby.
Every Maveroc piece starts as her sketch: clean geometry, loud colour, a dose of symbolism and, usually, a wink.
Creative Director · GIA Graduate Gemologist · 10+ years in fine jewellery
Ibrahim Lamrini
Thirteen years at Goldman Sachs across three countries. In 2021 he walked out to build Maveroc with Rita, and brought the part of him that likes to know how things work.
His obsession is mechanism: rings that flip, dials that turn, clasps that shut with a satisfying click. If a piece hides a secret, that was him.
Co-founder · Mechanisms and the “next-level” buying experience
“Maveroc is the art of rebellion. We make jewellery for people who want to challenge the status quo, openly or in secret.”Rita Chraibi & Ibrahim Lamrini, co-founders
A rising star with serious edge.The National, July 2025
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