2-hour Delivery in Dubai | Free Worldwide Shipping | 15 Day Exchanges

2-hour Delivery in Dubai

Free Worldwide Shipping

15 Day Exchanges

Our Story


Maveroc is a UAE-born, premium, fine jewelry brand based in Dubai.

In 2022, Ibrahim Lamrini and Rita Chraibi – a couple previously working in Investment Banking and Tech respectively – decided to leave their established careers and give free reign to their inner rebellious creativity. And so, Maveroc was born.

Rita, Maveroc’s Creative Director and certified GIA gemologist, has over 10 years’ experience in the industry. Having lived and studied in France, Mexico and Peru, her travels have been the greatest influence on her designs.

Ibrahim spent his whole 13-year career at Goldman Sachs before joining Rita on the Maveroc adventure. With a keen fascination with clever engineering, Ibrahim is responsible for the sophisticated mechanisms found in many of the Maveroc pieces.

Together this power-duo bring their avant-garde approach to Maveroc: effortlessly cool designs, vibrant colors and frequent product drops, all wrapped-up in a next-level purchasing experience.

Unorthodox. Unexpected. Uncompromising.
Wear your story.

"Maveroc is all about the art of rebellion. We are a provocative, unconventional brand wanting to shake things up and bring a fresh, new perspective. We appeal to people who openly – or perhaps secretly – want to challenge the status-quo. Those who seek surprise, disruption, experimentation and innovation. We aim to inspire through our personal story"

- Ibrahim Lamrini & Rita Chraibi

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